Cold Call / Episode 220

Can Sustainability Drive Innovation at Ferrari?

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How the luxury automaker used sustainability as a catalyst for innovation internally and in its supply chain.

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When Ferrari, the Italian luxury sports car manufacturer, committed to achieving carbon neutrality and to electrifying a large part of its car fleet, investors and employees applauded the new strategy. But among the company’s suppliers, the reaction was mixed. Many were nervous about how this shift would affect their bottom lines.

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