-
The New New Product Development Game
Product development Magazine ArticleIn today’s fast-paced, fiercely competitive world of commercial new product development, speed and flexibility are essential. Companies are increasingly realizing that the old, sequential approach to developing new products simply won’t get the job done. Instead, companies in Japan and the United States are using a holistic method—as in rugby, the ball gets passed within […] -
Exploit the Product Life Cycle
Sales & Marketing Magazine ArticleThe product life cycle measures the likelihood, character, and timing of competitive and market events. A product strategy that includes some sort of... -
Welcome to the Experience Economy
Sales & Marketing Magazine ArticleIn this article, co-authors B. Joseph Pine II and James Gilmore, founders of the management consulting firm Strategic Horizons, preview the likely characteristics... -
The 4 Types of Innovation and the Problems They Solve
Innovation & Leadership Digital ArticleDisruption isn't the only approach. -
How to Do Strategic Planning Like a Futurist
Strategy & Execution Digital ArticleYou don't need a time line; you need a time cone. -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
The House of Quality
Analytics and data science Magazine ArticleDesign is a team effort, but how do marketing and engineering talk to each other? -
Test Marketing in New Product Development
Marketing Magazine ArticleTo every marketing executive, the necessity and value of test marketing are often murky issues. The problem is partly that new products aren’t developed and put through their paces in a systematic enough way to let marketing men know when a test market is really in order. Compounding this difficulty is that the goals of […] -
Why Now Is the Time for "Open Innovation"
Innovation & Leadership Digital ArticleCovid-19 has shown how companies can work together to solve problems. -
Creating a Culture of Quality
Organizational culture Magazine ArticleFinancial incentives don’t reduce errors. Employees must be passionate about eliminating mistakes. -
Building a Culture of Experimentation
Innovation SpotlightIt takes more than good tools. It takes a complete change of attitude. -
How Smart, Connected Products Are Transforming Competition
Strategy & Execution Magazine ArticleInformation technology is revolutionizing products, from appliances to cars to mining equipment. Products once composed solely of mechanical and electrical... -
Big Shoes to Fill (HBR Case Study and Commentary)
Organizational Development Magazine ArticleJack Donally was a colossal figure who commanded a lot of respect, if not affection. Just before Jack suddenly died, the board appointed Stephanie Fortas... -
Industrial Pricing to Meet Customer Needs
Marketing Magazine ArticleWhen a customer buys a product he or she goes through a complex process of balancing the price of the product against the perceived benefits, costs, risks, and value in use of the product. If the customer thinks this way when analyzing a purchase, say these authors, it makes great sense for marketers to set […] -
Organizing for Manufacturable Design
Technology & Operations Magazine ArticleManagers who commit their companies to designing more manufacturable products encounter the problem of how to organize their professional staff. How should... -
Making Money Through Marketing
Marketing Magazine ArticleThe author of this article says he would be the last one to argue that the approach described here is a complete view of marketing. Then again, he is convinced that the approach enables marketers to achieve three important objectives. First, it enables them to identify the markets in which their companies have the best […] -
Beware the Pitfalls of Global Marketing
Marketing Magazine ArticleIt’s fashionable today to enthuse over globalized markets and cite glowing examples of standardized marketing winners around the world. True, some markets are globalizing, and more companies are taking advantage of them with signal success. But the rosy reports of these triumphs usually neglect to mention the complexities and risks involved; for every victory in […] -
How to Identify Your Enemies Before They Destroy You (HBR OnPoint Enhanced Edition)
Strategy & Execution Magazine ArticleThis is an enhanced edition of HBR article R0211J, originally published in November 2002. HBR OnPoint articles include the full-text HBR article, plus... -
5 Ways to Design Products Customers Love
Innovation Digital ArticleTactics for empathizing with users. -
Two leading researchers discuss the value of oddball data
Innovation & Entrepreneurship Magazine ArticleRoger Martin, dean of the Rotman School of Management, talks with renowned autism and genomics researcher Stephen Scherer about how to tackle a big, messy...
-
reMarkable: e-Writing the Future
Sales & Marketing Case Study8.95View Details Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating... -
23andMe: Genetic Testing for Consumers (B)
Sales & Marketing Case Study5.00View Details Following the FDA's letter in November 2013, which ordered 23andMe to cease sales of its DNA test kits, observers wondered how co-founder and CEO, Anne... -
Ingvar Kamprad and IKEA
Leadership & Managing People Case Study8.95View Details Traces the development of a Swedish furniture retailer under the leadership of an innovative and unconventional entrepreneur whose approaches redefine... -
Launching the New MINI (Multimedia Case)
Sales & Marketing Tool25.00View Details Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials... -
MicroFridge: The Concept
Sales & Marketing Case Study8.95View Details Robert Bennett, who has a Master's degree in engineering, wants to exploit his idea to combine a refrigerator, freezer, and 500-watt microwave into an... -
Idea Generation and Selection: The Alternative Use Exercise, Handout
Technology & Operations Case Study5.00View Details Handout supplement for case UV7313. -
Komatsu Ltd. (A): Target Costing System
Finance & Accounting Case Study8.95View Details Komatsu, a leading manufacturer of construction equipment, seeks to expand aggressively through the 1990s. Key to its competitiveness is a strict adherence... -
Ford vs. GM: The Evolution of Mass Production (A)
Technology & Operations Case Study8.95View Details This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth... -
Prodigy Network: Democratizing Real Estate Design and Financing
Technology & Operations Case Study8.95View Details This case follows Rodrigo Nino, founder and CEO of commercial real estate development company Prodigy Network, as he develops an equity-based crowdfunding... -
The Innovator's Solution, with a New Foreword: Creating and Sustaining Successful Growth
Management Book35.00View Details The "New York Times" bestseller and seminal work on disruption--for every company seeking new growth. Clayton Christensen's bestselling book, "The Innovator's... -
Fiat-Chrysler Alliance: Launching the Cinquecento in North America
Strategy & Execution Case Study8.95View Details Fiat ended its 27-year absence in the North American automobile market when the first Cinquecento (500)-a very small, iconic Italian car that had strong... -
Airbus vs. Boeing (J): New Plane Developments (2016)
Strategy & Execution Case Study5.00View Details This case describes Airbus and Boeing developments in 2016, including Airbus's delivery of the first A320neo and Boeing's work on the 737 MAX and 777X... -
Drinkworks: Home Bar by Keurig
Sales & Marketing Case Study15.05View Details In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company's upcoming product launch.... -
Zoll Medical Corp. (D)
Strategy & Execution Case Study5.00View Details Supplements the (A) case. -
New Product Development Imperative
Innovation & Entrepreneurship Case Study8.95View Details Introduces students to the best practices for managing new product development projects. Includes concepts and tools related to structuring teams consistent... -
Airbus vs. Boeing (K): New Partnerships (2018)
Strategy & Execution Case Study5.00View Details This case describes Airbus's partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the... -
Rebirth of the Swiss Watch Industry--1980-92 (A)
Organizational Development Case Study8.95View Details The Swiss watch industry has been devastated by new entrants from Asia in the low- and mid-priced watch segments. Japanese and Hong Kong firms have used... -
Siemens Medical Solutions: Strategic Turnaround
Strategy & Execution Case Study6.95View Details Describes how Siemens Medical Solutions (MED) accomplished a remarkable turnaround from a money-losing operation to one of Siemens' most profitable divisions.... -
Alessi: Evolution of an Italian Design Factory (A)
Sales & Marketing Case Study15.05View Details Alessio Alessi, head of distribution at family-run Alessi S.p.A., is facing price and brand confusion among customers and is considering reorganizing... -
Nissan Motor Co. Ltd.: Target Costing System
Finance & Accounting Case Study6.95View Details Describes Nissan's sophisticated target costing system in the context of new product introduction. On the basis of consumer analysis and a life cycle...
-
The New New Product Development Game
Product development Magazine ArticleIn today’s fast-paced, fiercely competitive world of commercial new product development, speed and flexibility are essential. Companies are increasingly realizing that the old, sequential approach to developing new products simply won’t get the job done. Instead, companies in Japan and the United States are using a holistic method—as in rugby, the ball gets passed within […] -
Exploit the Product Life Cycle
Sales & Marketing Magazine ArticleThe product life cycle measures the likelihood, character, and timing of competitive and market events. A product strategy that includes some sort of... -
Welcome to the Experience Economy
Sales & Marketing Magazine ArticleIn this article, co-authors B. Joseph Pine II and James Gilmore, founders of the management consulting firm Strategic Horizons, preview the likely characteristics... -
The 4 Types of Innovation and the Problems They Solve
Innovation & Leadership Digital ArticleDisruption isn't the only approach. -
How to Do Strategic Planning Like a Futurist
Strategy & Execution Digital ArticleYou don't need a time line; you need a time cone. -
Ending the War Between Sales and Marketing
Business communication Magazine ArticleIn many companies, sales forces and marketers feud like Capulets and Montagues—with disastrous results. Here’s how to get them to lay down their swords. -
The House of Quality
Analytics and data science Magazine ArticleDesign is a team effort, but how do marketing and engineering talk to each other? -
Test Marketing in New Product Development
Marketing Magazine ArticleTo every marketing executive, the necessity and value of test marketing are often murky issues. The problem is partly that new products aren’t developed and put through their paces in a systematic enough way to let marketing men know when a test market is really in order. Compounding this difficulty is that the goals of […] -
Why Now Is the Time for "Open Innovation"
Innovation & Leadership Digital ArticleCovid-19 has shown how companies can work together to solve problems. -
Creating a Culture of Quality
Organizational culture Magazine ArticleFinancial incentives don’t reduce errors. Employees must be passionate about eliminating mistakes.